Managing relationships with the media (both traditional and digital) involves a thorough knowledge of editorial rules, the timing of news cycles, how to relate with journalists, and a solid network of contacts.
I am a press officer with about 20 years of experience. My field of focus is B2B communication of manufacturing industries such as textiles (fibers, yarns and fabrics), leather and plastics, food & beverage, in general, in the key Made in Italy sectors.
I work with Italian companies and with international groups who have a presence in Italy and need a PR contact for the Italian and foreign markets. I can work in a team with the corporate PR head office as the person overseeingPR in Italy. I speak and write English fluently.
I help my customers with B2B press, international and Italian trade fairs, the launch of new products/projects, events with journalists and customers. I write press releases and send them to trade press and I create content for online and offline channels (leaflets, corporate presentations, blogs, social networks, newsletters, etc.).
What can I do for you?
Press office strategy
Study of your company/project/product identity, positioning, competitor analysis, mailing list of the media to which to address communication, editorial calendar with attractive news for the target media.
Company profile and press releases about company performances, company values, press trips and press conferences
Launch of new products, presentation of seasonal collections, organization of press days and press events.
Event management and communication
Press Office for national and international fairs, press events, events for customers
Creation of a network of personalized contacts (journalists, influencers, bloggers, etc.) on target with the brand
In the past decade, I have overseen the Press Office of many companies, both as freelance and on behalf of various agencies. Among these:
Fashion & Textiles: Lanificio Angelico, ready to wear Angelico, Salvatore Ferragamo, Safil, Suedwolle Group, calzaturificio Dino Bigioni, Flocus kapok, Marchi& Fildi e Filidea. (Per agenzia Studio Errani): Calzedonia, Intimissimi, Freddy, Fred Perry, Luigi Bianchi Mantova, Wrangler
Food & Beverage: (with Proposte Agency) Cinzano, Cuki, Tre Spade
Manufacturing: Isonova, (with ADV Leading) Prosino Borgosesia Rings.
How much does it cost?
To budget the Press Office service, I need some information about your requirements.
Need a customized quote? Contact me and tell me about your project.